Global Trends + Experience Expert
Lisa Parrish is Senior Market Research Strategist at Wonderlust, where she specializes in conducting and analyzing consumer research, to provide strategic recommendations for clients worldwide. She lives between the U.S. and Berlin, Germany to be available for clients globally.
Prior to her role at Wonderlust, Lisa spent a decade as a Research Strategist at a boutique marketing consultancy in New York City, where she conducted consumer and expert research, to uncover unique and relevant insights which led to client recommendations and new product development. Her research methodology included stakeholder interviews, consumer and expert interviews, panels, focus groups, and salons. She also led immersive trend experiences for various clients in the U.S. and Europe, and has built consumer and expert networks for clients across a variety of industries.
Lisa grew up in advertising, working summers at her mother’s agency in Ohio, and then officially launched her career after college at Foote Cone and Belding in San Francisco where she worked on Levi’s and Clorox. She then made her way to Los Angeles where she spent most of her time at Team One Advertising working on the Lexus car account.
Lisa graduated from Duke University with Bachelors degrees in both Sociology and Spanish while playing Varsity Soccer. She is a volunteer for the Duke Alumni Reader Program, volunteer for the AAF (American Advertising Federation), and working on a program that will provide support and resources for children who want to pursue athletics.