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Katie Shaw

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Katie Shaw

Super Power

Magically Finding One-Eyed Unicorns


VP: Operations ​


Katie brings over 14 years of market research project management to her role at Wonderlust Collective, Inc. She started her career in the quantitative world and after five years wanted to unleash her creative, touchy-feely side.  Alas, she ended up in the qualitative world and hasn’t looked back since.  Over her 14+ years in the industry, she has touched a wide range of sectors, categories and audiences.  Whether it’s a category she’s intimately familiar with or one she’s newly encountering, she always dives in with a curious and inquisitive mind.

She has a knack for organizing each and every project with precision and extreme attention to detail.  She proactively ensures that all logistics are taken care of so that her clients can focus on the research itself.  She thrives in a fast-moving, ever-changing market research environment.  Katie takes the time to fully understand project objectives so that she can recruit top-notch consumers that are going to take her client’s research findings to the next level. 

Katie lives in Cincinnati with her husband and very active toddlers.  She enjoys traveling, entertaining, going on adventures to parks and zoos with her family, and curling up with a good book and a dry glass of red wine.  

Katie Shaw
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