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Also known as exploratory or discovery research, Wonderlust leverages this type of research to understand consumers (their beliefs, behaviors, values, passions, heartbreaks, and goals) and the various contexts in which they live their lives. It focuses on listening, observing, and learning about their world to reveal who they are and how your products/brands fit in their worlds. 

We use a variety of research methods- and often multiple methods- to answer the research objectives. Some examples include:

  • Classic Qualitative (focus groups, in-depth interviews)
  • Journey Mapping
  • Persona Development
  • Metaphor Elicitation
  • Jobs-to-be-Done
  • Ethnography (in-home, in-context)
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