When you need to understand how your audience will react to a rebrand, redesign, or new-to-the-world ideas, you need Evaluation research. This can include new product ideas, concepts, advertising, packaging, or other types of brand elements. It focuses on the consumer's response, understanding, and interpretation of an idea in order to optimize prior to launch.
Wonderlust leverages a variety of methodologies to answer your research objectives. Some examples include:
- Wonder Quotient
- Concept Framing + Testing
- Brand Activation
- Shopper Research + Retail Revolution