Product Placement + Possibilities

The Problem

After discovering an unmet need in this category, a food company dveloped new products to meet that gap. However, they needed to understand how consumerts might use the product, then leverage that information to develop concepts ready-for-testing. 

Our Strategy

Wonderlust conducted a multi-phase study to meet the client's needs. In the first phase, we facilitiated real-time feedback with the products (during placement) via an online platform.  Consumers posted videos and photos of their meals along with their feedback while they were using the products for two weeks. During the second phase, those same consumers participated in engaging in-person mini-groups to dicuss their experience as well as provide feedback on potential messaging. 

The Solution

Consumer experience, feedback, and language were leveraged in the development of concepts ready for quantitative testing. Early scores indicate outstanding potential for the yet-to-be-launched products.