Foundational Consumer Research

The Problem

With low sales on super efficent dryers, this organization was tasked with creating consumer centric communications designed to raise awareness and interest in SED's.

Our Strategy

Wonderlust conducted foundational consumer research online, utilizing experiential methods allowing for story telling and deeper understanding. With those stories in hand, Wonderlust and the client team co-created value propositions for consumer feedback. Those ideas were tested in a Concept Studio-an innovative real-time approach to capture opinions from a larger group then hand-select a smaller group for in-depth conversations based on their responses. 

The Solution

Consumer feedback shaped the final concept that was succesfully launched in the marketplace, raising awareness and creating a need for the more energy efficient product. Major manufacturers who weren't planning to develop a super efficient product changed their strategy after seeing the results of the research and are now in production with super efficient products.