Facilitated Workshop

The Problem

A large, global company with a successful facial skin care brand based in a nother country, was interested in launching their products in the U.S. They needed to understand the core foundational behaviors and emotions of American women so that they could build a compelling story for their new line.

Our Strategy

Wonderlust facilitated the exploration of consumers through creative, immersive experiences: in-home, ethnographic interviews, 'in-spa' interviews with those consumers and in-context interviews with skin care professionals. We gathered individual insights within the context of the consumers' homes. Then, we accompanied those same consumers to as spa appointment for a facial to help us best understand the 360-expereicne of ultimate skin care professionals (in their places of business) to holistically understand the consumers' needs and wants. 

The Solution

Partnering with the client, Wonderlust facilitated a workshop to develop meaningful storylines and benefits tailored to an American audience and retailers. These storylines served as the foundation for product line concepts which were tested and are now being implemented.